Ian Schafer, Founder and Chairman/CEO of Deep Focus (a part of Engine Group), is one of advertising’s most influential voices in advertising. Prior to founding Deep Focus in 2002, Ian was Vice President of the New Media division of Miramax Films. Deep Focus, a global, digitally-led creative agency, boasts a client roster that includes companies such as Nestlé, Purina, Frito-Lay, Johnson & Johnson, Ebay, Intel, Samsung, Ubisoft, and many others. A 2015 AAF Advertising Hall of Achievement Inductee, and named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”. Ian has been featured as an expert in digital culture, media and advertising. Ian has been featured in publications such as Wired, The New York Times, The Wall Street Journal, Bloomberg BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter. Ian was also the satirist behind the popular 2012 election meme & twitter account, “@InvisibleObama”. A father of 3 and husband of 1, Ian is an avid technologist who blogs at http://www.ianschafer.com and can be followed on Twitter at http://www.twitter.com/ischafer.