Kipp Bodnar is Chief Marketing Officer at HubSpot, a leading inbound marketing and sales platform. Kipp is co-author of The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (John Wiley & Sons), an industry-leading speaker and blogger, and strategic advisor to three companies. He holds a Bachelor of Arts in Journalism from Marshall University. Prior to joining HubSpot Kipp worked in the marketing agency industry helping clients to adopt inbound marketing strategies. Kipp serves as a marketing advisor for SaaS companies including SimplyMeasured, InsightSquared and Guidebook.