Caspar spent 15 years working across different areas of marketing starting in advertising where he became the youngest ever Board Director and New Business Director at AMV BBDO in London. He went on to become a co-Founder and Managing Director at the marketing agency Campbell Doyle Dye which grew to become a top 50 UK marketing agency. Caspar then spent 18 months as the Chief Operating Officer at the leading PR firm Freud Communications before moving into the world of digital where he is a Co-Founder and CEO of Zappar. Zappar was founded in 2011 and is the market leader in AR-enabled product and infotainment experiences on mobile. Using its own proprietary and patented technology Zappar works closely with leading brands, license partners and retailers across the world to produce innovative, customizable solutions as bite-sized entertainment to help sell more product. Partners include Warner Bros, Universal Pictures, Hasbro, Rovio, SC Johnson, Carrefour and ASDA amongst others. Zappar’s online Zapcode Creator solution aims to democratize AR making it readily available for anyone on the planet to create their own experiences providing the highest quality content creation tools at the most affordable price point.