3:40pm - 4:00pm The Politics of Emotion and Reason
Tuesday Jun 14 - Grand Ballroom
What do #puppymonkeybaby, Donald Trump and Hillary Clinton all have in common? This session will answer that question with a series of case studies that reveal the power of making implicit emotional connections. From identifying the essence of what makes an ad “go viral”, to capturing the true implicit sentiment around “muslim immigration”, to more accurately forecasting voter behavior, the case studies will demonstrate compelling evidence of how emotion and reason combine to produce behavior. The talk will finish with an emphasis on how understanding the politics of emotion and reason within client and supplier organizations are critical to getting these methods adopted more broadly.