Taylor is an online research veteran with over a decade of experience in online and offline marketing measurement. He came to TubeMogul after leading research efforts Yahoo, Twitter and LinkedIn. His experience ranges Big Data to global qualitative research to insights products, and spans the full breadth of online media as it has evolved from search and display to content marketing, programmatic, social and video. In his current role, Taylor is focused on helping advertisers and agencies understand the full value of programmatic video in their media strategy. Taylor holds a BA from Amherst College and an MBA from UC Berkeley's Haas School of Business.