Adam is an experienced research and analytics professional with over 15 years of experience helping advertisers and marketers understand audiences and how to reach them more efficiently and effectively. He has extensive knowledge of research resources and capabilities, especially in the area of audience measurement and syndicated data sets. He has helped develop unique and proprietary approaches to consumer insights, competitive tracking and audience evaluation across multiple agencies. Adam began his career in marketing research monitoring competitive landscapes and activity for a large public relations firm working to help clients monitor and measure the effects of their public relations efforts. Since moving to media, he has worked with a wide roster of clients such as Unilever, Kimberly-Clark, MillerCoors, Taco Bell and more, developing custom studies, working with syndicated research and leading new business efforts from within the media research department. He joined Spark in 2012 and leads strategic research efforts on behalf of all Spark clients as well as data and analytics. Adam has served as President and Vice President of Programming for the Media Research Club of Chicago. He is a graduate of the University of Notre Dame and also holds an MFA from Michigan State University. He is a lifelong fan of the Chicago Cubs and lives just North of the Friendly Confines with his family.