Michael Cohen (firstname.lastname@example.org) is Aol Convertro's Head of Data Science and Analytics. He oversees the innovation strategy and the development of the company’s data science framework as well as advancing the reporting capabilities of the technology software solution. Michael is a predictive data scientist, engineer and scholar with expertise in digital media, eCommerce, CPG, competitive strategy and pricing. Before Convertro, Michael spent many years as a marketing impact modeling practitioner and as a full time professor at NYU Stern and University of Connecticut. He holds a Ph.D from University of Connecticut in Quantitative Marketing and Econometrics.