A pioneer and innovator in advertising analytics with more than 25 years of experience, Leslie Wood is responsible for the research and development at Nielsen Catalina Solutions. This includes shaping the methodologies that keep the firm on the leading edge of marketing and advertising performance analytics, and playing a key role in envisioning future products. Leslie has a long history with deep involvement in single-source methodologies including BehaviorScan, Scan America, and Project Apollo. Leslie is an expert not only of single-source analytics, but of reach and frequency research, optimizers, fusion/data integration and return-path data. All of this feeds Leslie’s passion for building business decision support tools for the advertising industry. Leslie is president emeritus of the Market Research Council, secretary of the Advertising Research Council and Nielsen’s liaison to the Center for Research Excellence’s ROI Committee. Leslie Wood has a BS in mathematics from Hunter College and a PhD from The University at Albany in Information Science with a specialization in Expert Systems and Data Mining.