Christine Wu was named Senior Vice President of Time Inc. Advertising Strategy and Marketing in July 2016. In this role, she leads Time Inc.’s corporate marketing and events, advertising strategy, insights and activations. Wu also oversees Time Inc.’s client solutions teams, which create and drive multifaceted programs to meet marketers’ objectives, and the corporate marketing creative services team, which supports the advertising sales and marketing organization needs of corporate and client solutions groups. Wu is an award-winning marketing executive with a proven record of marketing global consumer brands, managing agencies and cross-functional teams, and driving innovation. She has experience engaging consumers across all touchpoints, including traditional, digital, social, and mobile platforms. Wu was previously Vice President of Strategic Client Solutions for Time Inc. Corporate Sales and Marketing since November 2015. Before joining Time Inc., Wu was a consultant working with various brands to scale their operations for growth through effective marketing and innovation. She spearheaded the launch of several e-commerce initiatives and built new direct-to-consumer trademarks that disrupted traditional industry conventions. Prior to consulting, Wu was with Sony, where she led the development of cross-company consumer insights and marketing initiatives in support of the overall Sony brand. In this role, she was a direct liaison between Sony’s global headquarters in Tokyo and key operating companies and divisions. Among her many strategic endeavors, she also managed the company’s agency of record relationship with Universal McCann, the agency responsible for media planning and buying for multiple Sony companies in North America. Before joining Sony, Wu was Senior Marketing Manager at PepsiCo, where she launched and managed the marketing of a diverse set of businesses, including Pepsi Max, Diet Pepsi, Propel, and new dairy ventures. Before that, she served in a variety of brand management roles at Kraft Foods and Johnson & Johnson. She earned an M.B.A. from the Kellogg School of Management at Northwestern University and a B.S. in economics with concentrations in finance and marketing from the Wharton School at the University of Pennsylvania.