Dirk Beyer is Neustar’s VP of Data Science Research. Before the acquisition of MarketShare by Neustar, he worked as MarketShare's Head of Science, leading both analytics delivery teams and research teams in Marketing Analytics. Prior to that he was the Chief Scientific Officer at M-Factor, a software company providing Marketing Investment Management Solutions and, after acquisition, the Science Fellow at DemandTec. Dirk has more than 20 years of experience in the design and development of analytical tools and applications. He held a position of Principal Scientist and Research Manager at Hewlett-Packard Laboratories working on a variety of projects in the fields of Marketing, Supply Chain Management as well as Computer Infrastructure Management. He holds a Master’s degree in Education and a Ph.D. in Operations Research from Leipzig University, Germany.