Nigel Foote has over 20 years’ experience as a leader in marketing strategy and advanced analytics within retail, consumer packaged goods, telecommunications and financial services. He is MMA’s Managing Director, EMEA, located in our London office. With more than 20 years of consultancy expertise in the UK, Europe, North America and APAC, Nigel is passionate about applying his deep business experiences in advanced analytics to affect marketing and business transformation for global businesses. He previously led international consultancy businesses at Exposure, WPP, Publicis, Carat and Hudson River Group, including operating as the CEO of WPP’s global analytic group, OHAL. Previous roles included Product Development Director for Starcom across EMEA, Group Strategy Director for Starcom Mediavest UK and MD of TNS Media Intelligence. He has a proven track record of driving top and bottom-line growth for his client partners successfully helping clients shift hundreds of millions of marketing and business investments from lower performing vehicles to more efficient and effective means of driving stronger financial performance and results. Nigel is expert in marketing strategy, marketing ROI and commercial effectiveness analytics across both traditional and digital/social channels. A noted speaker on marketing strategy and communication, Nigel has spoken at many industry conferences, including events run by ASI, FMI, ISBA, Marketing Week Live and TMRE and is an ESOMAR member. Nigel holds a Master’s in International Marketing and post-grad Diploma in Business Administration from Kingston University. He is based in MMA’s Thomas Square office in London, UK.