Daniel is Co-Founder of Beatgrid Media, a tech startup with proprietary technology to Convert any Media Sound into Data and Action. With the most lightweight Sound Recognition technology, Beatgrid helps Research Companies measure actual TV or Radio exposure around a mobile survey panel 24/7, with ‘ZERO’ Mobile battery impact. Beatgrid has spent 2 years optimizing their Sound Recognition for mobile passive monitoring to open the aperture to New Insights of Ad Measurement, Media-to-Shopping effect, Ad recall, Content testing, Real-time TV or Radio ratings. Daniel has over 5+ years of experience in building startups from scratch to exit and 10+ years of experience in the media & advertising industry. Main focus within Beatgrid Media is Strategy & Commercial Business.