Bijal Shah drives Ibotta's analytics innovation and manages the company's entire portfolio of data products, also known as Ibottalytics. Bijal is the architect of Ibotta's overall data strategy, leading a world-class team of researchers who provide valuable metrics, including consumer insights and media intelligence, to Ibotta's top CPG and retail clients. Before joining Ibotta in 2014, Bijal was a global corporate strategist at Visa, where she worked on high-profile, post-IPO initiatives involving organizational restructuring, repricing, and product innovation. Prior to that, Bijal worked at ZS Associates, where she built analytical models and advised Fortune 500 executives on marketing and sales strategies. Bijal holds a Bachelor of Science in chemical and biomolecular engineering from University of Pennsylvania, and an MBA from Massachusetts Institute of Technology. In her spare time, Bijal promotes environmental sustainability through lallitara.com, a social enterprise she founded in 2011.