Brian leads global operations and product management for Mediabrands Insights. Mediabrands Insights unites the research and analytics teams from media agencies UM, Initiative, and BPN, bringing together 400 insights professionals globally. The unit focuses on creating business intelligence that enables data-driven execution, fueling audience-based media planning and buying for clients. Previously, Brian led the product and customer success teams as COO at ThinkVine, a leading marketing attribution and optimization software platform. Before that, he held senior roles at The Connell Group, Nielsen, The Cambridge Group, BASES, Interbrand, and Medsite (acquired by WebMD). Brian began his career at Procter & Gamble, guiding innovation and strategy for Crisco, Folgers, Millstone, Scope, Fixodent, and Crest; he also led the team that commercialized Whitestrips. Brian graduated from Miami University in 1993, with a BA in Economics.