In his role of EVP, Head of Research, Kevin leads UM’s North American research team, overseeing the development of actionable insights, tools and custom research projects. He is responsible for the vision, product and implementation plans of the resources necessary to align insights and measurement plans that help put UM at the forefront of data excellence in the industry. With over 15 years of industry experience, Kevin brings a deep knowledge of media planning and data management to UM’s advanced analytics practice. Prior to joining UM Kevin served as the Executive Director of Research and Analytics at Media Behavior Institute, the founders of USA TouchPoints. As part of the launch team that started MBI and brought it to the US, Kevin was responsible for research, analytics, client service, data integrations and data fusion products. Kevin’s past work experience includes positions at MediaCom, Discovery Communications and the Nielsen Company. Kevin is a member of the Experian Advisory Board, Council for Research Excellence, CIMM, Simmons Advisory Board and regularly speaks at industry events. He graduated Magna Cum Laude from SUNY Geneseo John Wiley Jones School of Business with a degree in Business Administration with a concentration in Marketing and Information Systems.