Pravin Chandiramani is Senior Vice President of Data Strategy at Simulmedia, a New York based marketing technology company that can provide advertisers with the reach of linear television combined with the targeting and performance of digital media with its market-leading Performance TV platform. A zoologist, behavioral biologist and ad tech entrepreneur, Pravin led data strategy at TACODA and AOL Advertising where he was responsible for developing the audience acquisition and valuation strategy for their digital ad targeting solutions. From 1998 to 2004, Pravin was a technologist focused on new media and Customer Relationship Management, leading projects in vertical publishing and advertising networks. Pravin holds an M.B.A. from the Darden Graduate School of Business at the University of Virginia, an M.S. in Biological Sciences from Fordham University and a B.S. in Zoology from the University of Bombay. For his Master’s thesis, Pravin spent two years observing and analyzing social interactions in baboons. Pravin lives in New York City.