Srishti Gupta is president of IRI’s Media Center of Excellence. The Media COE has a mission to increase return on media dramatically through unparalleled insight into the relationship between media interactions and purchase behaviors. Gupta brings to IRI deep experience and expertise in media and digital marketing. Before joining IRI in 2010, Gupta served as managing partner and executive vice president at MediaCom as head of digital strategy, planning and analytics. Earlier in Gupta’s career, she held various digital marketing positions at AOL. She started her career in financial services with Capital One and Citigroup. She holds a bachelor’s degree in economics from Shri Ram College of Commerce, Delhi University and an MBA from Indian Institute of Management, Bangalore.