Gayle Fuguitt became CEO and President of The Advertising Research Foundation in April 2013. During her 2 1/2 years at the helm, Gayle—the first woman to lead this 79-year-old organization—has built a legacy of new insight by expanding The ARF’s national and global network, galvanizing industry thought leaders on the need for speed and experimentation. She has reinvented The ARF platform with such initiatives as “How Advertising Works Today,” geared toward driving advertising, marketing, ad-tech and solution-provider leaders to build brands and create meaningful, measurable sales growth. Sold-out, experience-driven ARF conferences and forums bring the voices of today’s C-suite and academia to the global advertising, marketing, analytics and technology space, while budding executives take advantage of ARF Young Pros gatherings and weekly educational Leadership Labs. Prior to her role at the ARF, Gayle’s 32-year career at General Mills included overseeing global consumer marketing insights and analytics. Lauded for bringing the voice of the consumer to the decision table, she led the company’s investment of over $70MM in venture capital into Internet research in 1998, social media research in the early 2000s, and mobile research from 2010-on. In 2014 Gayle was inducted into the Market Research Council (MRC) Hall of Fame. She served on the board and executive committee of The ARF from 2005 to 2012, Gayle holds a B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill. She earned her M.B.A. from the University of Wisconsin in Madison, where she was a founding member of and Board Chair for the A.C. Nielsen Center for Marketing Research, A passionate supporter of the arts, Gayle is a trustee at the Minneapolis Institute of Art. She lives in New York City with her husband, Tom.