9:20am - 9:40am Macro Matters: Looking Forward to the Future Context of Consumption
Monday Jun 12
From the early 1980s through the start of the 2008 financial crisis, the global marketplace was grounded in a few key foundational factors that assured robust economic growth. These macro dynamics have changed, and the future will unfold in very different ways. In this presentation, Kantar Futures executive chairman J. Walker Smith will outline the new factors channeling future consumption and their implications for consumer aspirations and marketing strategy.