11:00am - 11:20am Adding Innovative Techniques to a Researcher's Toolbox
Monday Jun 12
With all of the buzz about Innovative methods, how can companies be convinced that it’s time to change the way they have traditionally done research? When is it right to follow these new trends towards faster, more iterative research, and when is it still more appropriate to stick to traditional, more holistic methods? The UX research toolbox is as diverse as ever with the addition of Design Thinking techniques and methodologies like Lean Sprints, and as the options expand, it’s critical to articulate how combining our tools will affect the strategy and direction of a project.