Emotions fuel the choices we make, the actions we take and just about everything else we do. Measuring those emotions is a vital part of understanding your consumer. Yet, marketers often struggle with how to measure those emotions and how to apply the insights. Isobar takes brands through emotional insights to strategy to implementation. By bringing together emotional, behavioral and cognitive sciences, combined with our creative and deep digital capabilities, we provide a seamless, transformative process.

Hear how Isobar takes brands from insights to innovations by:
- Uncovering emotional motivations with MindSight®, our proprietary emotion science technique, and other System 1 techniques
- Collaborating with a cross-functional team of digital strategists, agency creatives and research specialists
- Optimizing digital solutions with neuro and biometric UX testing of AR and VR experiences in real-time