4:20pm - 4:40pm [COCA-COLA SHOWCASE] Shoppers are Different: Personalize Your Approach!
Monday Jun 12
Traditional methods to engage shoppers are becoming less effective, while at the same time, shoppers are smarter than ever. A new, innovative research method, from InReality, provides rich shopper insights during the actual shopping trip without disrupting the shopper. Insights about who the shopper is, how they shop the store and how they engage with products are now available so that programs can be tailored to shoppers’ unique needs. One size does not fit all! Personalizing your approach, motivates shoppers to engage more in store and ultimately purchase more.