8:40am - 9:00am Culture: Blue Ocean or Black Swan?
Monday Jun 12
Culture is a largely unmapped source of meaning and value. In spite of the best work of a legion of culture creatives, it remains a kind of dark matter. Capitalism knows it’s “out there” but we struggle to build it into marketing, advertising, design thinking, and the branding process. This is talk will discuss the latest strategies for grasping, deploying culture and making culture.