9:00am - 9:20am Sourcing Research Participants: Opening the Black Box…or Pandora’s Box
Monday Jun 12
With so much focus on data collection tools and methods, are we losing sight of where research participants come from and why it matters? We all know data quality begins with the people who we ask questions of, but are you asking the right questions about how they get to you? This presentation dives into how survey traffic is generated, how it is routed, and how approaches to conducting research change depending on how people are sourced – and why this matters for building a solid research foundation.