4:40pm - 5:00pm The Top Ten Trends in Marketing Research for 2017
Monday Jun 12
The marketing research world is changing. Projects are moving more quickly and are requiring more advanced technology and analytics. What’s a researcher to do? As global facilitators helping our clients apply multiple web-enabled marketing research technologies both in the U.S. and around the world, we are exposed to a wide range of project types and learn firsthand about what marketing researchers and their clients say they both want and need. There are a lot of commonalities, but there are also outliers that some perceive are trends that others never mention. In this session, we will take a look at technologies at work now, as well as those on the horizon, and consider how they are going to affect the role of the marketing research professional. What trends are going to capture the imagination of clients and turn into project opportunities moving forward? What trends will be relatively easy to respond to, and which trends will be challenging to work with? We’ll share recent statistics from our own clients that point to the trends they see as most important and least important to them. Come learn more about what our clients tell us the key trends are and think about how they may affect your own future.