4:00pm - 4:40pm [Workshop] Talking Shop: Immersion into Hearts & Minds
Monday Jun 12
Join BuzzBack in an interactive workshop as we fully immerse ourselves in the shopping journey. Our newest study explores the Connected Spender and how their needs, emotions, habits and values may cluster them into different spender profiles. We’ll also look at the ideal shopping experience and how it’s transforming retail, in both online and brick & mortar. You’ll walk away with a better understanding of what factors influence their behavior and how they approach the purchase process.