2:00pm - 2:20pm [KEURIG SHOWCASE] Breathing Life into Real-time Brand Tracking
Tuesday Jun 13
Traditional brand trackers show you the rear window view. Social listening does a great job at aggregating ‘what’ and ‘how much’ is being said. In this talk we’ll explore leveraging social-listening through the strategic lens of traditional brand equity measures to create forward-looking, predictive analytics for brand health and competitive context.