Ari is the Founder and CEO of SciFutures, a foresight and innovation house that uses sci-fi prototyping to help their clients create meaningful change in the Exponential Age. SciFutures works in a wide variety of industries with Fortune 500 clients such Lowe’s, Hershey, Ford, Brocade and Pepsi. Ari has over 20 years' experience as a marketing, consumer research and innovation consultant. He is a passionate sci-fi fan and amateur sci-fi writer who was inspired to start SciFutures during a creative sci-fi writing class at UCLA. He says that: “Science Fiction is powerful tool because it helps businesses understand the human potential of emerging technologies in order to develop human centered strategies that the whole organization can understand and be inspired to rally behind. This provides a significant competitive advantage.” When Ari isn’t running SciFutures and reading sci-fi, Ari is marathon training and living in the California sunshine with his wife and three pets.