German by birth and Kiwi by choice, Horst Feldhaeuser is group client director at Infotools and leads the global Coca-Cola account. Previous senior roles in Australasia include head of client services at Potentiate Sydney, director of Ipsos ASI, national financial services director for Synovate Sydney, and research director for Synovate Auckland. Horst’s love of market research is evident in his contribution to the industry in both Australia and New Zealand. He is currently on the Board of RANZ (Research Association NZ) and also filled the role of NSW Chair of AMSRS (Australian Market & Social Research Society) in 2013-14 as well of president of the MRSNZ (Market Research Society of New Zealand) between 2007 and 2010. Horst is a Qualified Practicing Market Researcher (QPMR).