Ingvald is a passionate design leader with over fifteen years of corporate and consulting experience. As a partner at Pull Experience, he heads up the research and strategy practice. He leverages his multi-cultural background to help companies design and commercialize innovative products, services and ventures. He has built and implemented user-centered design processes at BMW Designworks and led cross-disciplinary teams and global innovation projects PepsiCo. Ingvald is a graduate of the Art Center College of Design with a degree in product design, and holds numerous international awards and patents. He has held speaking engagements at Harvard and USC, judged design awards and is currently mentoring at UCLA.