Melanie has spent two decades designing, executing, and interpreting research for agencies and corporations, and is an industry voice in market research for trends and the next generation of data collection. Known as an expert methodologist, she started her career at a full-service research firm in Dallas where she spent ten years developing her strong research background. She then followed that with a decade specializing in all forms of digital research including online, mobile and social. Melanie has successfully developed and launched leading sampling platforms, routers, methodology best practices, panels and research products. Melanie has a Bachelor’s degree in business administration and marketing. She also serves on several quality councils where she contributes to standards and codes of conduct; serves on boards for industry organizations including the ARF, CASRO and MRA; is a U.S. representative to ESOMAR; is heavily involved in chairing and speaking at industry conferences; and is an award winning writer, researcher, and voice of data quality and best practices. Melanie’s co-authored paper, “Multimode, Global Scale Usage: Understanding respondent scale usage across borders and devices,” was awarded Best Methodological Paper at ESOMAR Congress 2013, and received the prestigious ESOMAR Excellence Award for Best Paper of the Year at ESOMAR Congress 2014.