Gregg Archibald is a marketing researcher and strategist dedicated to helping the research industry benefit from the consumer and technology changes that are making the field both more challenging and more exciting. He is the Managing Partner for Gen2 Advisors – a strategy and consulting firm for the marketing research industry. Gen2 Advisors works with both client side organizations and supplier organizations to capitalize on the changes for business transformation and success. Working with several Fortune 100 organizations has framed the vision of the future in client needs and opportunities. With 20 years of marketing research and insights experience with companies like AT&T, Capital One, Marriott, and GE Financial, Gregg brings experience and a unique perspective to his consulting. As our ability to collect, organize, and distill information continuously develops, so will our ability to improve the consumer’s life. He holds an MBA from the University of Memphis. He spends his time in Richmond, VA with his son and dog (a blue-ribbon Frisbee dog).