Jean McDonnell is Director of Innovation Research and Strategy at Sylver Consulting, an international innovation research and strategy firm operating at the intersection of Market Research (MR), User Experience (UX), and Strategy. Jean and the team at Sylver support big brands and organizations in defining clarity and purpose around their innovation and growth agendas. Jean has a rich and varied background in consumer research and is skilled at leading front-end discovery research for the innovation and strategic planning process. Jean is a renowned youth researcher, is especially recognized for her expert knowledge of the Millennial cohort, and has served as special advisor and consultant on youth and young adult research issues and best practices. She writes on topics such as the integration of UX and MR, Millennials’ impact on innovation and culture, blended hybrid research methodologies, and innovations within the insights industry.