Amy Savin is a seasoned innovation consultant and qualitative market research consultant. Her work in brand management at Kraft Foods and Johnsons & Johnson and her consulting experience at McKinsey & Co and Savin Management Group help her advise her clients on growing profitably through innovation. Amy has a passion for technology and stays at the forefront of innovation in the research field. She is the Co-Chair of the QRCA Online SIG and is the QRCA liaison to GreenBook. Amy has an MBA from Harvard Business School and a BA from Yale College.