Brooks Deaton is the Director of Consumer Insights for NASCAR, the premier motorsports league in the U.S. Brooks is passionate about driving insights into all aspects of the business and has made meaningful impacts in the industry for nearly 15 years. Prior to leading the insights team at NASCAR, Brooks worked on the supplier side before leading research efforts for Denny’s and Aflac. On top of various custom research projects, Brooks oversees the Official NASCAR Fan Council, a community of 15,000 avid NASCAR fans which has been leveraged as a resource for the entire industry, earning Panel of the Year awards in the past. When Brooks isn’t at NASCAR races you can usually find him on the golf course or with his family, possibly with a bourbon in hand. If bored, follow Brooks on twitter at @NASCARinsights.