Sima is a passionate, curious, and successful entrepreneur in Market Research, enjoying being forefront of trends while building and growing businesses. Sima is the founder of Paradigm Sample, serving as Chief Evangelist Officer and member of the Board of Directors. In addition, she is Founder and CEO of Infinity Squared Ventures, an organization focused on accelerating unique and emerging businesses in market research space. Sima serves on the boards for Millennial Mix, Mobile Market Research Association and SampleCon. She is an active participant in WIRe Executive. Sima has held positions as Senior Partner at Momentum Market Intelligence, President of NPD Techworld at The NPD Group, and Program Manager of IBM Market Intelligence Group.