Mark is an expert in finding new ways to extract valve from big data environments. At Brand VO2, he helps clients analyze and interpret social and e-commerce word of mouth conversations through a Brand Health Lens. The output directionally aligns with in-market performance and drives actionable insights. Prior to founding Brand VO2, Wysong was founder of successful start ups in Environmental, Health and Safety Compliance, Pension Fund Investment Banking and advises numerous business start ups. Mark is a published author of The Non-Toxic CEO. He received his MS Degree from Baylor University.