Zoe Dowling is Lead Research Strategist at FocusVision, where she uses her research expertise to help clients best apply FocusVision's technological solutions. An early internet adopter, she has been involved in online research since the 1990s. She specializes in respondent engagement for web and mobile surveys, as well as qualitative approaches related to online communities and interview techniques. A scholar of innovation, Zoe actively combines traditional and out-of-the-box approaches to adapt effective methodologies to a changing world. She holds a research Ph.D. in Sociology from the University of Surrey in England.