Title: The Truth about Online Consumers Bio: Anson Bailey has spent the last twenty years working in both industry and professional services covering strategic consulting across a number of countries in the Asia Pacific region including Australia, China, Hong Kong, Malaysia, Singapore and Thailand across a number of different sectors. Anson joined KPMG in Hong Kong in 1999 and is currently a Partner based in the Hong Kong office supporting the business development efforts across the KPMG China Practice. He is part of the Regional Consumer Markets Practice Leadership team and the High Growth Tech & Innovation Group based in Hong Kong as well as being a member of the Global Technology Innovation Centre. Anson has been active in driving a number of thought leadership and executive briefings for senior executives covering the consumer markets arena with recent reports released including Global Mobile Payments, Luxury experiences in China, Consumer Currents, Global Reach of China Luxury, Product Sourcing in Asia Pacific, The Consumer Executive Top of Mind Survey and MNCs in China. In addition, Anson is currently involved in driving a number of strategic initiatives including a series of thought leadership and insight briefings for senior executives covering the technology and ecommerce arena with recent reports released including Global Mobile Payments, Consumers & Convergence, Mobilizing Innovation: The Changing Landscape of Disruptive Technologies, The Rise of the Digital Multi-tasker, Innovation in China, China’s Connected Consumers and The Changing Face of Commerce series.