Title Are you using the right email strategy with B2B marketing? Abstract: - Best practices with email marketing in the B2B sector in China - Ready-to-use tips for B2B companies to tailor their email campaigns to their Chinese clients Bio: Mr. Xie joined Webpower in 2005 in the Netherlands. Inspired by the advanced marketing concepts from Europe, he helped establish the China branch in 2006. In 2009, he was appointed as general manager in Webpower China. As one of the pioneers of the email marketing field in China, Jay has been dedicated to standardizing the development of the domestic market. He has an outstanding track record in managing and growing intelligent affiliate marketing businesses and valuable insights on email marketing and other digital channels. Throughout the years, Jay has been a key force in driving Webpower’s growth in Chinese market and establishing its’ leading position in email marketing field. In 2014, Jay, together with the management team, adjusted Webpower China’s strategy and brought the concept of Marketing Automation into the Chinese Market. By changing from an email marketing vendor to the omni-channel intelligent marketing service provider, Webpower can better meet organizations’ marketing needs and help them create business values. Jay Xie holds a Master’s of science degree in international business from Maastricht University and a Bachelor’s of economics degree from The University of Western Ontario.