Title: Online B2B Marketing Tactics for China : Case Studies Abstract: Online B2B marketing in China is still lagging behind Western countries, especially on the inbound & content marketing front, but the gap is closing quickly. We're sharing here a couple of interesting or innovative tactics we spotted from B2B companies during our consulting missions. Bio: Shanghai-based Corporate Strategist turned Digital Strategy Consultant, with a strong focus on building consumer value. My current obsession is the incredibly fast-paced Chinese digital ecosystem: I have the chance to work in an environment at the very edge of the profound transformations smartphones are bringing. Our present here is the future for the Western world. I am on that never-ending learning road of making sense of the latest developments happening in China, and understanding how to put them to business use. Wechat is currently a big area of focus, as I believe it is a fantastic channel to build consumer value. I never lose sight of the corporate goals and the fact that the marketing must generate measurable results, either in terms of brand equity (awareness, activation) or actual lead generation. I have a very “agile” approach, and am a strong advocate of iterations and “fail fast” type of strategies, for which I believe China is a perfect environment. Current Specialties: ● Digital Strategy in China in general, Wechat Strategy in particular ● Marketing Strategy & Efficiency Measurement ● Training ! Love sharing what I learned Previous obsessions: ♦ Online Music Marketing. This is actually still an obsession, as I happen to be very good at it. Just didn’t have the opportunity (yet?) to put it to use in China. ♦ Business and Market Modeling. Using software solutions to model and predict market equilibriums & price futures got me into digital in the first place. Binged on it, then found out about digital marketing and got totally obsessed with it.