James Kirkham is the Head of Copa90 and Chief Strategy Officer for Bigballs Media Europe. Kirkham’s focus is to disrupt the sports media model around the world by developing innovations in mobile and social, creating partnerships with emerging platforms and building new and existing brand partnerships with advertisers. Kirkham was previously Global Head of Social and Mobile at Leo Burnett. Here he led the combined social media and mobile capabilities, covering clients including P&G, McDonald’s and Coca-Cola. Kirkham was involved in the hit of 2015, P&G Always’ #Like A Girl. The work amassed over 85 million views and was awarded at Cannes Lions, D&AD, and the CLIO Awards.