Adrian has been in the search industry longer than Google and gets his energy from developing people and businesses. Nothing fills him with greater joy than being an enabler to success. Having successfully run profitable paid search and performance media teams in Zenith Optimedia Performics and Dentsu Aegis iProspect, he moved client side to build an in-house digital team from scratch. Adrian joined Microsoft to bring an “outside-In” view to Bing Ads with a clear perspective in how to truly obsess about our customers. Integrating search into offline media is a key driver for Adrian and he has picked up awards for using data to inform decisions to drive turnkey strategies for global clients, pushing the boundaries of what is possible in digital. He firmly believes you do not have to be another ‘Avinash Kaushik’ to understand and use data. When not pushing the boundaries of digital, he can be found on a dancefloor to anything that has a beat.