What Happened This Year
The Future of Marketing brought you an event that gave you choice, actionable insights and lots of take-aways to help make a practical difference to your own business. There were a series of talks, panel discussions and workshops covering issues such as: How are customers researching and purchasing? How do you truly engage your customers and personalise your message? What are the types of technologies you should be implementing into your business and how do you actually do it? What are the tricks for pulling off a distributed content strategy that doesn’t cost you a thing? As you know The Drum like to do things differently, which is why we gave you the opportunity to create your own event, a veritable marketing pick 'n' mix. We gave people the flexibility to purchase session tickets for only the topics they were interested in. Whether attending one, two or three sessions or for the full day, there was the opportunity to curate an agenda to suit your professional needs. Topics included: • The Future of Trends • The Future of Content • The Future of Social • The Future of Technology • The Future of TV • The Future of Personalisation • Headline Speaker – Eric Shultz, Former Press Advisor to Obama
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'YouTube star Alfie Deyes to give inside track on influencers at The Drum’s Future of Marketing event'
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Eric Schultz was the senior advisor to President Barack Obama and the founder of Schultz Group. Schultz is a former White House Principal Deputy Press Secretary and special assistant to President Obama.
Schultz got his start in politics as an opposition researcher and tracker on then-First Lady Hillary Clinton’s 2000 senate campaign in New York State.
Please check out The Drum Facebook, where Eric Shultz was live at The Future of Marketing.