With $200, a bicycle and a subsequent collaboration with Best Buy, Robert Stephens, founder of Geek Squad, transformed the small, cryptic world of tech support and made it accessible. Charming and wildly engaging, he captivates audiences with his passion for entrepreneurship, and stimulating perspectives on advancing technology, effective branding, thoughtful business strategy, and what he thinks is the next “big thing.” From a student fixing computers to starting a computer consulting business called Geek Squad, Robert grew and developed his company with enough creative strategy to overcome his lack of capital until he sold it to Best Buy in 2002. Since then, Geek Squad has become the world’s preeminent tech support service, and Robert's story has been featured by leading media outlets, including CNN, Newsweek, Fast Company, The Wall Street Journal and Rolling Stone. He served as CEO of Geek Squad and CTO for Best Buy until 2012. Now, Robert is again disrupting current business models through his most recent venture, Assist, which uses bots and APIs to provide enhanced messaging capabilities for sales and customer service. With big name clients such as Hyatt, Fandango, Sephora and 1-800-Flowers, Robert’s Assist is revolutionizing the way businesses across industry sectors interact with consumers. The author of The Geek Squad Guide to Solving Any Computer Glitch, Robert was praised for deciphering technical language, further proving his ability to make technology accessible.Drawing from his entrepreneurial journey and lessons learned along the way, Robert leaves you with thought-provoking insights on developing a culture of innovation, creating memorable customer experiences and tips for identifying and harnessing upcoming disruptive trends.