From being part of the elite group of TED speaker to completing three Tough Mudders (and counting) Tamara’s life is about breaking through the status quo for game- changing results. As the founder and president of a thriving entrepreneurial business, TheShuuk.com – the testing ground for the world’s coolest new ideas, Tamara knows what it takes to drive growth and innovation daily in an everchanging marketplace. As the creator of the Innovation Quotient Edge (IQE) Assessment, Tamara has developed the only tool able to measure people’s natural innovation strengths and deliver insights and tools for performing at their peak, bringing more innovative ideas to the table, and being a high value team member. At 27 she was the youngest person ever named to leadership in a leading global advertising agency. If you’ve walked the aisle of Target you’ve pushed your cart past products and brands that have benefited from Tamara’s innovative approach – everything from Cheerios and Johnsonville Sausage to Procter & Gamble and Clorox. As the driving force behind a global innovation and brand strategy firm, Tamara created and delivered new revenue streams that helped double revenues and land the big dog accounts in just 18 months. For the past 20 years Tamara has advised companies such as Disney, General Mills, RICOH and Catholic Health Initiative and worked in industries ranging from healthcare and library to consumer goods and high tech on fostering innovative ideas and people. She has run multimillion dollar businesses and launched a few of her own, learning from her successes and, most importantly, her failures. Tamara has been featured on the TODAY SHOW, the New York Times, Denver Business Journal, Kitchen & Bath Magazine, Speakers Magazine, NBC 9News, C2 morning show and on radio stations across the country.