2:10pm - 2:30pm Game Developers designing Kids Apps – Lessons learned from the Amazon Education Giant
Tuesday Sep 26
- Big Tex Auditorium
With the ultimate goal to diminish reading decline in kids aged 5-12, Gary Clay will share how Amazon Education pulled together a team of game developers and children’s book editors to determine how to foster reading confidence in reluctant readers. The result – Amazon Rapids – an evolution of customer feedback and in-app data that resulted in a reading library that offers a fun and engaging approach to storytelling, including a Read Along feature with real voice actors such as Aidy Bryant from SNL and Tom Kenny from SpongeBob. In addition to the story behind Amazon Rapids, Gary will also be sharing things they wish they’d known before launching a kids’ reading app.