Amanda has a PhD in neuropsychology, the Postgraduate Certificate in Higher Education and over 20 years experience working with children and families. Widely considered as the UK’s go to expert on play, toys and child development, she combines her theoretical knowledge with a refreshingly pragmatic approach to family life, that resonates both with parents and professionals. Her book ‘Play’ was published in May 2105 and has already been translated into two different languages with extracts being published in the USA’s Toy Industry Association’s Genius of Play initiative. Amanda is regularly in the media continues to take an active role in research, and is often involved in government policy around children’s issues - currently as a member of two All Party Parliamentary Groups. Amanda ran the research consultancy FUNdamentals for 10 years before combining that with the Good Toy Guide, and the Good App Guide to create Fundamentally Children, the UK’s leading source of expert, independent advice on child development and play, supporting children’s industries with research, insight and endorsement.