A Forbes 30 under 30 class of 2017 honoree, Filippo founded Primo Toys in 2013. The mandate? Find a better way to introduce coding to his three-year-old son. Filippo is also the father of Cubetto, and an award-winning creative (Cannes Lion Gold, Red Dot Best of the Best Award, London Design Award) with a passion for design, technology and education. In 2011 Filippo founded Stag Stations, an international network of coworking spaces. Before that he was creative director at multimedia production company Brain Cube Corp, and founder/publisher of food publication Eat Me Magazine.