Jerry Wind
The Lauder Professor and Professor of Marketing
The Wharton School
Bio
Professor Jerry Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide. He is, along with QS Quaquarelli Symonds CEO Nunzio Quacquarelli, co-founder of the Wharton-QS Stars Reimagine Education Awards & Conference.
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